The Social Craft is like your company’s personal stylist and PR team, but for how you look as an employer.
Think of it like this: Companies want to attract the best people to work for them, right? But just like you wouldn’t wear your pajamas to a job interview, they can’t just throw up a basic website and call it a day. They need to look the part—modern, exciting, and a place where people actually want to work. By conveying an authentic and honest promise to the market.
That’s where we come in. We’re the pros who help companies polish up their presence as an employer, making sure their promise is on point across social media, websites, job listings— basically everywhere, digitally. So instead of just looking like a place that offers paychecks, these companies start looking like a place you want to be a part of and work at.
YOU BRING YOUR BRAND,
WE BRING OUR
Basically, we’re your ultimate wingman, helping companies show off their best side so they can attract the coolest, smartest & most talented people.
We bring your brand to life through a unique blend of communication, design, advocacy and media to create #thumbstopping results.
whAT CAN WE
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Research: Persona & Insights
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Employer Brand Campaigns
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Employee Advocacy Training
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EVP Development
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Employer & Corporate Brand Strategy
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Social Media Content Creation
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Content Strategy
OUR BUSINESS SOLVES FOR:
BRAND
We build and develop your unique employer brand positioning through creative storytelling.
EXPERIENCE
We maximise your digital footprint and craft your brand strategically across your digital channels & people.
TECH
We amplify your brand using platforms and technology to convert the audiences that matter.
WHY
WE'RE Not Afraid of Technology, You Shouldn’t Be Either
Leveraging technology means that your brand story can transcend the boundaries of traditional media.
Not only does technology allow you to strategically select and access your target audience (without the unwanted fluff and nonsense), but it’s also a controllable environment where you can extend your reach far beyond what a typical billboard can. It’s also a whole lot more cost-effective, and it performs.
Driven to Deliver Results, And Then Some
We’re not afraid to put our money where our mouth is. Through our #thumbstopping Work, we can deliver results on:
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Reduced time to hire
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Reduced cost per hire
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Reduced agency reliance
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Improved direct sourcing capability
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Employee retention
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Employee Engagement
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Critical Skills Engagement
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Follower Growth
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Executive Engagement
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Beating global CTR & Engagement
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Rates Specialist benchmarking & reporting
A Full-Service Digital Employer & Corporate Branding Agency
Need data mined for valuable insights from the ground up? Our impeccable research team is already on it.
Are you looking for a concept that will captivate your audience? Our creative studio is ready to craft you a campaign that packs a punch.
Do you need help with influencers? We know how to strategically select and effectively manage them.
Are you searching for high-quality, well-produced video content? Our experienced film crew is ready to shoot.
Or do you need paid media targeted at your ideal skills or talent? Our campaign managers know how to build a surefire media plan.
Working with us means we’re there every step of the way, orchestrating every detail to ensure your brand story stands out across all your touchpoints.
Channel Specialists
Yup, we’re ahead of the pack. We strategically select channels that actually make a difference. Because when you're in the business of attracting top talent, you’ve got to fish where the fish are, or in this case, candidates. That’s why we’re LinkedIn Specialists.
Did you know that LinkedIn is the number one digital platform for business professionals? With over 800 million plus professional users, this is where the professional community (aka the most trusted audience) lives and engages.
We know how to use this platform to amplify your employer brand story and extend your reach. Although we will always recommend LinkedIn, other platforms don’t scare us at all.
So, if you’re thinking about progressive channels like TikTok or even partnerships with Influencers, we’ve also got you covered.
experts in our Niche
When it comes to employer and corporate branding, we don’t just dabble, we dominate. Our team is deeply immersed in the world of employer and corporate branding, using advanced digital marketing strategies to help businesses stand out in the crowded online space.
From brand storytelling and creative campaigns to influencer marketing and community engagement, we understand the intricacies of building a brand that resonates with your target audience.
We combine data-driven insights with innovative content creation to craft tailored solutions that ensure your brand not only reaches but also engages top talent.
Whether it's through social media platforms like LinkedIn or viral content across various channels, we are your go-to experts in driving brand awareness, boosting online presence, and growing your brand identity. Your employer brand will be built on expertise, creativity and proven results.
global experience
We don't just cater to local markets, we thrive on a global scale. Our experience spans continents, giving us deep insight into the nuances of global branding, digital marketing strategies, and cross-cultural audience engagement.
Whether you're looking to make waves in Africa, or expand your brand in Europe, we've been there and we're ready to guide you. Our data-driven approach and innovative tactics empower businesses to build their brand across borders and create lasting connections with their target audience, no matter where they are.
We know how to build viral content and manage your online reputation so your brand resonates universally without losing its local flavour. And if you're worried about going global—don't worry; we've got the passport stamps and Wi-Fi ready.
Driven by Data
To us, data isn’t just numbers; it’s the backbone of every strategy we create. From identifying the perfect platforms to fine-tuning your messaging, our data-driven approach ensures your brand gets maximum visibility and engagement.
By analysing audience behaviour, tracking engagement metrics, and leveraging advanced social media analytics, we tailor every campaign to your specific goals.
We take the guesswork out of digital marketing, delivering clear, actionable insights that lead to better decision-making and more impactful results. And don’t worry, we’ll keep the spreadsheets in check and the jargon to a minimum. After all, data should be helpful, not overwhelming.